The number of women in the computing field is at an all time low even though they are encouraged more than ever to join. Something is keeping women away. Perhaps it is because despite “advances” in women’s rights, the media continues to display women as incapable, passive users of computers and related technology. Advertisements and videogames glorify and hyper-sexualize the female, making it harder for women to escape the embedded gendertypes constructed by the media.
Despite the fact that the idea of a utopian post gender world is in the future with the fantasy of the cyborg, will our society be able to surpass the mediated identity already embedded in us? Or will the gendered nature of technology continue to perpetuate stereotypes and define women as the female characters that man has dreamt up?
Belle Nouveau is about control and the myth of identity in a post gender world. It investigates the appeals and effects of advertisements and technology and asks: Who will have control over their identity in the future: The media? Technology? Or ourselves?
Here is the first cut of Belle Nouveau:
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